moliver posterous

For the summative presentation I have looked more into other expensive for our website and worked out monthly rates fir everything, including paying off the set up fees over 12 months while building up a good traffic history in order to be able to sell ad space to bigger companies for a higher price that relate to our business more. I have also found out three methods that are used to set prices for advertising on websites. 

 

Budget list 

 

 

  •  Domaine name - £2.99 a year 
  •  Web hosting - £5 a month 
  •  Maintenance from a web designer - £ 80 and month 
  •  Web design - £100 - £300

 

month one - £85

month two - £85 

month three - £85 

month four - £85

month five - £85

month six - £85

month seven - £85

month eight - £ £85

month nine - £ £85

month ten - £ £85

month elven - £85

month twelve - £85

 

plus £102.99 - £302.99 for web design and domaine name

Monthly overall fee - £110.25 

 

Monthly break down: 

  •  Domaine name - 25p a month 
  •  Web hosting - £5 a month 
  •  Maintenance - £ 80 a month 
  •  Web design - £25 a month

 

 year price - £1,122.99 - £1,322.99

 

To cover our monthly cost not including the start up fee:

£85 month £21.25 week £3.04 day.

1p per click means we need 304 clicks a day. 

The problem is that not everyone that visits the website will click on the advert.

To pay off start up fee over six months - £17.17month £4.29 week 61p day 61 views - £64.66 month £16.17 week £2.31 day 231 views 

overall first six months - 365 views - 535 views a day 

To pay off start up fee over 12 months - £8.58 month £2.15 week 0.31p day 31 views - £25.25 month £6.31 week 90p day 90 views 

overall 12 months - 315 views - 394 views a day 

 

all with our advertising. 

 

Web design you can get a web designer from £50 per hour, for a basic static website it will cost us £100, for a nice looking website it will cost us £200 and for a new looking website plus an admin panel it will be £300.

 

Google adsense uses a CTR (click through rate) payment system. this means we get paid a certain amount of money for each person that clicks on the advert displayed on our website. The same system is used for them charging us for our website. 

 

We probably won’t be able to get advertiser that will buy and ad space for a decent amount of money until we have a good traffic history which could take six to nine months to build up. 

 

when we finally can sell ad space to bigger companies we can choose to charge them in three different ways, these are:

 

  1. A monthly fee 
  2. using CTR (click through rate)
  3. using CPM (charge per display)

 

To Posterous, Love Metalab